IAmsterdam Plog De Dag Campaign Webpage
The 'Plog de Dag' campaign is a weekly event in which people pick up as much trash as possible during their daily run or walk through the city of Amsterdam. With this initiative, the organisation wants to keep the city clean and the citizens moving. The one-pager is designed for multiple devices while still keeping the IAmsterdam visual identity in mind.
In order to make the design fit the branding, I have analysed the current IAmsterdam website. This way it is possible for the campaign webpage to look like it belongs to IAmsterdam even though it is meant for a separate event. This way people can recognise IAmsterdam's branding, so it will look familiar and feel safe to the website visitors.
The breakpoint sketches show how the layout changes based on different screen sizes. Through these sketches I am able to communicate to front-end developers what elements change and when they change according to bigger or smaller screens. ​
Mobile Design
Tablet Design
Desktop Design
